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Mar 24
2008
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Generation FreePosted by Rich Person, CEO in Untagged |
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There’s a big showdown for many SaaS based models and it may be coming much sooner than expected.
Many blogs and articles have put forth the opinion that the best way for SaaS to succeed is to offer free software built on advertising revenues. There’s no question that the lucrative, double digit growth of digital media is an attractive path to go down for many publishers to pay the cost of expanding their product sets, shoring up their infrastructures, and most important, to compete by constantly upping the ante. For those of you contemplating the launch of a SaaS based solutions supported by ad revenues, I’d like to offer a bit of advice.


